Archive for the 'Search Engine Marketing News' Category

ineedhits unveils New Free SEO Tools for Small Business Search Engine Marketing

Friday, June 15th, 2007

In a move that highlights their commitment to helping small to medium sized businesses, leading search engine marketing company ineedhits, has unveiled their revamped free tools area and launch two new free SEO tools.

The enhanced free tools area and additional services, namely Free Keyword Density Analyzer and Free Competitor Analysis Tool, are will streamline the process of analyzing and enhancing search engine marketing efforts for website owners.

Ineedhits CEO, Jackie Shervington, explains why a company that provides paid search marketing services, is so committed to developing “free tools” for the small business market:

“Small businesses have been the cornerstone of our business for over 10 years. Our mission has always been to help them achieve their online goals by providing affordable search engine marketing services and a range of free tools and resources.

Many small business owners enjoy rolling up their sleeves and getting involved in all elements of their business. Our free SEO tools allow them undertake some of their search marketing without the hassle of learning all elements of the SEO process.”

As top rankings on the major search engines are getting more competitive, the two new free SEO tools provide website owners with important search engine optimization analytics in a user friendly format.

Free Keyword Density Analyzer is a simple to use flash based tool that analyzes the density of keywords and search terms on a given web page. As keyword usage is an important part of the search engine optimization process, it allows users to determine whether their web pages are optimized for the appropriate keywords and search phrases.

Free Competitor Analysis Tool is a great service that helps users understand how their web page optimization compares to their competitors. One of the best ways to improve a website’s ranking is to find out what other websites are doing to achieve their positions in the search engine results. The new competitor analysis tool provides a side by side comparison of some of the key page based SEO factors of two web pages.

Ineedhits’ newly revamped free tool area and great new free SEO services will be welcomed by newbie and expert website owners alike. The detailed analysis is presented in an easy to understand way giving them the information they need to improve their online success.

Directory Submissions Simplified with Website Submitter 1.7

Thursday, June 14th, 2007

German software engineering firm Fastlink2 is pleased to introduce Website Submitter 1.7, the latest version of the company’s powerful directory submission software application. Website Submitter has an excellent reputation for helping webmasters throughout the world, master the art of keeping their directory submissions current with a minimal investment of time.

Website Submitter 1.7 is the latest directory submission software in the quest for increasing website traffic and page rank. As the competition for search engine ranking and traffic becomes more fierce, it is important for website owners to use every available resource to differentiate their websites from those of their competitors.

One of the most powerful ways to increase website traffic and boost search engine ranking is to create backlinks via listings in online directories. However, the process of manually locating directories and keeping up with posting directory submissions is very time consuming.

Website Submitter 1.7 has been completely updated and is designed to simplify the process of keeping up with directory submission. Users don’t have to search for the latest directories, and they don’t have to enter the same information about their websites to each directory.

With Website Submitter, users enter information about their websites one time. The software then takes care of submitting the website to 3000 selected directories available. Minimal user input may be required for such tasks as entering captcha phrases and selecting sub-categories.

Website Submitter is the only SEO safe directory submission software application. Because the program is designed to be compliant with the posting rules of each directory, users don’t have to worry about being penalized for using a semi-automatic directory submission tool.

The program has been completely updated with the latest directories, and is now compatible with Windows Vista. Frequent direct from interface updates will enable users to keep up with adding their websites to additional directories as they become available.

Website Submitter 1.7 is a product of German software engineering firm Fastlink2. It can be purchased for only $47 with 2 years free updates.

Bigmouthmedia search survey reveals that women view Google differently to men

Tuesday, June 12th, 2007

Bigmouthmedia sounds like a group that will either help you with braces or teeth implants, but actually they are neither.

A new survey commissioned by bigmouthmedia reveals that men are more likely than woman to criticise Google for being too commercial. A previously commissioned bigmouthmedia survey revealed that there are deep uncertainties among UK web users over the leading search engines’ privacy intentions.

The latest survey commissioned by bigmouthmedia has revealed that men are more likely than women to criticise Google for being too commercial.

Over a thousand UK internet users responded to the question: “Is Google becoming too commercial?” and less than a third answered “Yes”. There was a difference of more than ten points between male and female answers. 35% of men thought Google was too commercial whereas only 23% of women agreed.

“The public’s opinion of Google and of any search engine is an important indicator to us,” said Andrew Girdwood of bigmouthmedia, “Opinion hints at possible future shifts in market share. It is important for a digital marketing agency to be aware of the psychology of the search landscape. Searchers will react differently to advertisements on Google as their opinion of the search engine changes.”

Bigmouthmedia is an international search engine marketing agency and multilingual specialist that helps brands achieve the best possible positions in organic and paid search.

Executive Editor of US based SearchEngineLand, Chris Sherman, was asked why public opinion may be becoming less forgiving of Google:

“All successful companies go through similar evolutionary phases. When they’re young and innovative, they can do no wrong, especially if they’re changing things in a positive way and providing benefits that were previously costly or unavailable. As the company matures, competitors begin to grumble, and the company inevitably makes mistakes that cause once loving customers pain or inconvenience.”

The survey also reveals that a significant percentage of UK searchers are not sure whether Google was becoming too commercial or not.


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